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Building Brands in Good times and Bad

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AIM Members:
   $55 per person
   $550 table of 10

Non Members:
  $110 per person
  $1,100 table of 10

Government:
   $45 per person

Charles V. 'Chip' Bergh
Group President, Global Grooming Products
Procter & Gamble Company

Friday, November 20
Westin Hotel, Waltham
Networking: 7 a.m. | Forum 8-9:30 a.m.

How do great brands generate market growth, even during challenging economic times? The answer for global consumer products leader Procter & Gamble is consumer focus, relentless innovation and supply chain partnerships that drive bottom-line business growth.

Join us for the AIM Executive Forum as Chip Bergh, whose reponsibilities include Gillette personal care products, discusses the ways in which P & G identifies new markets and growth opportunities in good economic times and bad. Hear real-life examples and learn how to apply the lessons of a Fortune 500 company to your own business.

Meet the Speaker

Chip Bergh is the Group President of P&G’s Global Male Grooming business. He assumed responsibility for the Gillette Blades & Razors business in November, 2005, where he led the successful integration of the CPG industry’s largest acquisition into Procter & Gamble. Prior to his current assignment, Chip was President, ASEAN/Australasia/India, responsible for all of P&G’s business in this region of the world.

A 26-year veteran of Procter & Gamble, the world’s largest consumer products goods company, Chip “grew up” in P&G’s Brand Management organization and still considers himself a “marketer at heart.” He is passionate about building brands, advertising and winning the hearts of his brands’ consumers.

REGISTER FOR THIS EVENT NOW!(You will be asked to log in to obtain member pricing)

Please contact Julie Fazio (jfazio@aimnet.org, 617.262.1180) or Chris Geehern (cgeehern@aimnet.org, 617.834.4414) with questions.