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MassBusiness - The Magazine for Massachusetts Business

MassBusiness  is the flagship publication of the Commonwealth's leading employer association, and is a four-color magazine, 8 x 10.75 inch size, printed on high-quality glossy paper four times a year.

MassBusiness has been designed to become a unique source of news, ideas, trends, policies and programs written especially for the Massachusetts employer community, and for the members of the Commonwealth's largest and oldest employer association.  MassBusiness will help its readers become better informed about tactical and strategic issues that may impact their own operations as well as the region's and the nation's economic future.  MassBusiness features essential information, including:

Commentary from business executives and government officials Profiles of local employers Public policy briefings Leadership and human resource information Economic trends and indicators Innovation and technology Financial and sales management International business

Circulation/Demographics

• 13,000 business and institutional executives and owner managers at AIM’s 6,700 member companies, which collectively employ 650,000 people;
  
• High-income, key decision makers in every sector of the economy - advanced manufacturers, high-technology firms, professional service firms, retailers, educational institutions and health care providers.

Why Advertise?

No other business publication can match the reach of MassBusiness to an audience that purchases: 

MassBusiness 2012 Editorial & Advertising Calendar

Winter 2012 Issue:
Theme: Summary of 3rd Annual Economic Outlook Forum

• Recommendations by the State Economic Development Planning Council
• Executive Office of Housing & Economic Affairs report on factors impacting the cost of electricity in Massachusetts
• Members in the News Section
• Profile of Member Company/Institution

Deadline for Artwork: January 13th

2012 Spring Issue
Theme: Health Care Cost Containment Initiatives

• Management Solutions to Contain Health Care Costs
• Legislative & Regulatory Actions to Contain Health Care Costs
• Members In the News Section      
• AIM Member Company/Institution 

Deadline for Artiwork: April 30th

2012 Summer Issue: Theme to be announced

2012 Fall Issue: Theme to be announced

MassBusiness Advertising Rates & Specifications

8 x 10.75 inch four color

• Back cover $4,000
• Inside front cover $3,500
• Inside back cover $3,500
• Non-member rate add $1,000 to published rate

Discounts: 5% for 2x, 10% 4x

Submitted as high resolution PDFs with fonts embedded and all color converted to CMYK

• Trim size: 8 in. x 10.75 in.
• Live Area: 7.5 in. x 10.25 in.
• Bleed size: 8.25 in. x 11 in.

Note: Rates listed above are for ad placement only. The cost of artwork creation, changes and production or prepress will be quoted separately.

For Ad Placement Contact:

Brian Gilmore, EVP-Public Affairs – bgilmore@aimnet.org 617-262-1180
Christopher Geehern, EVP-Marketing & Communications – cgeehern@aimnet.org 617-262-1180