Home Training, Seminars & EventsSales Skills Training Communicating to Make the Sale

Communicating To Make The Sale

Overview:

This highly participative Sales Training program is designed to highlight the importance of strong communication skills, as well as positive attitudes and behaviors in building customer relations. Short on theory and long on practice, this seminar uses assessments, exercises*, videos, role- playing, and feedback to develop winning sales skills. We begin by describing how selling has evolved from a seller-driven process to a customer-focused effort. Afterward, we show the participants examples of good communication skills, and how best to gain the customers trust and become a strong sales representative.

Participants Will Learn To:

• Put the customer’s needs ahead of their own
• Identify the four major communication styles and use them in face-to-face meetings
• Identify and incorporate attitudes and behaviors that buying customers want to see
• Ask questions that build trust and confidence
• See feedback as an essential tool for development and seek it out

Program Content:

• Discussion of the New vs. the Old sales cycles/models
• Identify the four basic communication styles and be able to tailor their style to connect with that of the customer
• Identify the importance of asking high value questions and practice employing them in role-plays
• View the impact of positive and negative attitudes and behaviors on customer decisions to buy or not buy
• Assess how comfortable one is at receiving feedback on performance and determine how to get better at it

*For in-house classes, exercises can be customized to reflect the company’s particular product or service.

Target Audience: New or Experienced Sales Representatives

Program Length:  One Half Day (3.5 Hours)

Visit our Calendar of Events to register for this program. 

Cancellation Policy